A Comparative Analysis of Two Theories-One of Each You...

Running Head: HEALTH PROMOTION Health Promotion [Name of the writer] [Name of the institution] Health Promotion Introduction The concept of health promotion initially emerged and continues to gain strength as an approach to improving health status and health condition of people. Health promotion is a key component of the complex relationship between actions, knowledge, attitudes, behaviour, and health outcomes from the individual to the societal level. Health promotion is increasingly applicable and relevant to practice within health care and health research specialty around the world. This paper aims at exploring the fundamental concepts of health, health promotion, and multiple†¦show more content†¦Main weakness that has been observed in this medical approach for health promotion is its less focus on positive health. It also overlooks the social and environmental dimensions that are related to health promotion (Crosby 2009, 143). However, main implication of this approach is the remarkable impact on reduction in disease rates associated mortality. The Behavioural Change Approach The behavioural change approach places concern on the patient willingness for recovery of their health. This approach places concern on behaviour and attitude change that subsequently change the lifestyle of people (Crosby 2009, 91). Remarkable implication of this approach is that it aims at building healthy lifestyle. In this approach, role of health experts is very crucial, as they determine the behaviours that are good or bad for health. Main aim of this approach is to encourage individuals to adopt healthy behaviours, which subsequently lead to healthy lifestyle (Hayden 2009, 102). Under behavioural approach, concern is placed on individuals to adopt healthy behaviours, which directly impact their motivation level for health promotion. Some of the strategies under this approach include program on healthy eating and hygiene food impact on health. Role of communication is very critical in conveying the importance of behavioural change to people for h ealth promotion (Lucas 2005, 83). In this approach, behaviour is very complex andShow MoreRelatedConsumer Behavior Essay15664 Words   |  63 Pagesany circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice of market segmentation related to the marketing concept? Q6. (a) What is cross- cultures consumer analysis? 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